Task/ Visual Identity/Social Media Strategy/Video and Digital Content Creation
Creativity and Originality: Stand out from the crowd with innovative and original visuals. A great campaign dares to be different and avoids using clichéd or overused imagery. Remember that a great visual campaign is not just about being visually stunning; it's about effectively conveying a message and achieving the intended outcomes. By carefully planning and executing a visually engaging campaign, you can create a lasting impact on your target audience.
Visual creativity is a constantly evolving and dynamic process influenced by individual perspectives, technology, cultural shifts, collaboration, feedback, and the quest for new ideas. It remains an ever-changing and exciting realm of human expression.
The Culture Curator podcast needed a brand identity and cover art, so we came up with a cool logo, cover art, and podcast icon, using pink and rich wine colors.
With the Stricklandesign campaign, we set out to first create still ads and a video promo that the client didn’t have. Second, we wanted to do a live creative campaign in real-time by creating and posting on social media on the go. We wanted to also show how much more flexible the creative process could be with smaller creative teams as appose to a big agency. 4 videos were also created as a micro-series. Video Promo 4,450 Video Views 678 post engagements
The Soulitude podcast is a collection of short stories told by the humans that live them in their quest to find peace and solitude in a world ever-changing. In each episode story, you will hear how the sanctuary of self is the solution to recharging and finding peace within.
For the branding, we wanted to convey a sense of peace and solitude so we went with a peaceful image of mountains using art tones. we also went with a set of beautiful eyes to reflect the soul and a powerful logo to symbolize the strength of the soul.
The Fenwood Market project is the redevelopment of a family-owned market into a full-use community space and a media arts training center.
A resident creative for the Fenwood Market and Artist Space project, Khaliph is responsible for brand development, generating innovative content, ideas, concepts, and designs to meet the creative needs of the organization's redevelopment and educational projects.
Free Love Note Mobile App ad campaign to promote the App. The TV Ad was created to run on Roku TV and social media. Video Promo
18,665 Video Views, 2,392 DOWNLOADS
The REP your HBCU campaign was designed to encourage HBCU students to sign up at Blackshare.net. Video Promo
543 signups, 1,987 Video Views
The Detroit Runner mobile app needed cover art for the Google Play app store. We did a photoshoot of some cool Nikes in action and added a gritty street feel to the images, we also created a video promo for the app store.
Blackshare.net is a new social media platform for African Americans. In efforts to help them brand and market the site, we created a video promo and a collection of memes. We also branded and created their still ads. Video Promo
44k Video Views, 2,430 signups
Sponsored by The New School of New York, the Dreams of Peace Film Festival is a mobile festival that was shown on Africa's number one leading mobile video apps, Vskit and Ayoba. The competition invited creators from the African diaspora to share stories about their identity with one-minute mobile phone films. Festival Page Video Prom
153kVideo Views, 2,800 post engagements, 16k link clicks
LE’HOST ad creation and Google Display campaign were created to drive website traffic.
124k impressions, 2,939 clicks
For the LISC ESPN Replay campaign, we created a short video series on each park and memes to use on social media.
For Parks Old Style BBQ we created social media content for Facebook and Instagram to help build their social media followers.
4,360 FOLLOWERS
Black Women Rocked needed a new graphics package for their stage show, so we came up with something glitchy and edgy, using pink, and black and white colors.
IslamicTunes the world's first platform for Muslim artists wanted to do a US launch and promotion. We created an ad campaign that used a cool and funky look.
We also wanted to show the diversity of the Muslim population in the US so we created two video promos that featured two Muslim artists from the US. In the videos, they talk about life as a Muslim artist and the importance of the IslamicTunes platform. Video Promo
3,479 Video Views, 995 post engagements
Aretha Franklin merchandise test campaign was designed to gage interest in Aretha Franklin merchandise by doing a Google Display campaign.
174,794k impressions, 27,561 clicks
